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SEO

Working with Spotlight Studios

Working with Spotlight Studios

Search Engine Optimisation (SEO) is the process of ensuring a website can be found across various search engines for words and phrases relevant to what your site is offering.

We approach SEO like every other area of our business and that’s with as much transparency as possible. If there was ever an industry that was little understood by “outsiders” it would be SEO, so aside from the results we’re working towards you will have access to our SEO insights software and will receive quarterly reports to ensure you’re kept informed every step of the way.

SEO Audits and Keyword Research

SEO Audits and Keyword Research

The first step of any SEO campaign is to provide an audit of your current website (or indeed your new website) to evaluate it’s current ranking and provide us with more details about how we can best help you.

There are two main options here, an Automated SEO Audit and Summary or a Manual SEO Audit with Keyword Research.

Starter SEO - WordPress SEO Kick-Start

Starter SEO - WordPress SEO Kick-Start

An initial kick-start to your websites SEO

We’ll go through the website and look at each page and its content to make sure that it is as ready as it can be for your preferred keywords. We’ll also run through the improvements outlined in our audit and if we’re building a new website for you we’ll make sure that we re-direct any of your old pages to the new ones so that there is minimal ranking loss.

This is an essential add-on to any Turnkey or Business Solution.

Ongoing SEO Packages

Ongoing SEO Packages

It’s rarely a case of fitting you into a bronze/silver/gold package but it helps us determine your budget, goal and expectations. Please treat these packages as guides as we’ll always assess your requirements and develop something just for you.

Bronze

2 days of our time

Silver

4 days of our time

Gold

8 days of our time

SEO Insights

SEO Insights

Our online tool integrates with Google Analytics and provides you with key information in regards to your current rankings and traffic.

This tool is free during your SEO campaign with us or you can have access outside of a campaign for just £25/mo+VAT

Readable Google Analytics Traffic Reports

Readable Google Analytics Traffic Reports

Google Analytics lets you measure your advertising ROI as well as track any type of visitor stats in relation to your website.

Readable Reports based on data from Google analytics delivered to you monthly with any of our SEO packages or independantly for just £15/mo+VAT.

Get in touch today for a sample or to sign up to our service.

Remove Spam Referrers

Remove Spam Referrers

Are you struggling to get a true idea of your Google Analytics because of Spam Referring websites such as ‘*.xyz’ websites?

We can clean this up for you either as a one off or an ongoing services.

Talk to us about how we can best help you manage your Google Analytics Traffic.

Keywords

Keywords

These are words that a user would enter into a search. Each web page should be optimised with the goal of drawing in visitors who have searched for a specific keyword(s).

A “long tail” keyword contains more words and are especially useful to target as then often equate to more qualified leads and as an added bonus can be considerably less competitive.

Backlinks

Backlinks

Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages.

These are the links will help you the most.

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