Tag: seo

Top 10 SME tools Spotlight Studios

Looking for A local Bradford SEO Expert?

The location of your SEO consultant isn’t a contributing factor for results (as long as they know what they are talking about) but as a business, you may prefer to work with a company within your locality. If this is the case then we have an office in both Bradford and Manchester so if you’re local or simply in the market for an SEO expert then we’re always on hand to help.

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SEO Audit Spotlight Studios Ltd

Does Google like your website? Free SEO Audit

If you aren’t sure whether Google likes your site or not, then it may be a good idea to get a free SEO audit. A few years ago, Google released a Page Speed tool and this was fully designed to help you know how fast your pages can load. Now, another update has been released by Google and if your site isn’t mobile optimised then you could risk losing your ranking altogether. Of course, you also run the risk of your site actually being mobile optimised, but Google might not even know about it. The GoogleBot will decide whether or not your site is mobile friendly and this can make it a little more difficult to get your site back on track.

The main problem is that GoogleBot can’t detect that your website, for example, SeoAudit1.com has been redirected to mobile.SeoAudit1.com, so even if you do have a mobile optimised version of your site, if you are redirecting then you could still be in trouble and on top of this, you won’t be getting much mobile traffic to your site either.

So how do you sort this out? You should use another tool, as opposed to the main WooRank tool. This will help you to understand how mobile-friendly your site is as well as showing you how fast it can load up as well. By going for a free SEO audit, you can find out whether there are important files or features that are inaccessible by Google and by doing this, you can be sure to find out whether or not your site is on the right track when it comes to optimisation. Most of the time, you don’t need to pay for this service either, so it really is worth a try.

Get in touch today to get a Free SEO Audit to see how we can help you.
Importance of Facebook and Twitter Spotlight Studios Ltd

Importance of Facebook and Twitter for Businesses

If you are thinking about getting your business on social media then you certainly have a lot to think about. After all, you need to think about how you are going to convey your brand and how you are going to come across to your customers. A lot of people, on the other hand, don’t understand the importance of social media and how it can benefit them, and this is a real problem because it could be hindering sales, profit, and valuable leads. Take a look below to find out more about the importance of Facebook and Twitter for business.


Studies show that you need to post to Facebook at least once a day if you want to see the best results. It doesn’t matter whether you own a local coffee shop or whether you are an e-commerce giant, your followers and likes aren’t related to your industry, they are related to your company and how you engage your customers so this is certainly something that you need to keep in consideration. If you do this well, you can expect to see a rise in all your business statistics and you may even find that your customers trust in you more as well.


Twitter is a social media giant but a lot of people don’t know how often they should post to the social media site. Studies show that three times a day is the optimal amount and you’d be surprised at what wonders this can work for your site. You may find that customers come to you more for help and advice and you may also find that they are willing to advertise your site for you by re-tweeting your posts to their friends and network base. This is priceless publicity, and if you’re not on social media, you really need to give it a second thought.

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Importance of Blog Spotlight Studios Ltd

The Importance of Blogs

If you own a website then you will certainly understand the importance of having a quality ranking. It doesn’t matter whether you own a local coffee shop or a corporate e-commerce store with thousands of products, your ranking on Google will determine how many customers you get and how many people visit your site, not to mention that it could also decide whether or not you’re successful in the world of internet marketing.

Get all of the love!

Google loves fresh content, in fact, all search engines do! Of course, it can be difficult to change your website content on a weekly basis, and this is where blogs come in. Blogs allow you to optimise certain keywords for your business while also helping you to increase your ranking. This is vitally important, especially if there is a lot of competition in the field. After all, if your rivals are ahead of you on the ranking system, they will most likely be getting most of your traffic, and this is something that you want to avoid at all costs.

A little often is the key

By posting just once a week, you can help to avoid all of this while also making sure that your customers have plenty of reading material when they visit your site. Your blogs can be about anything and everything, and they can be written in any tone and style so you can have complete creative control over your site and the impression that you leave on your customers.

So do you want to see an increase in your ranking? Maybe you just want to get ahead of your competition, either way, blogs are certainly the way forward and they can really work wonders for your business and your site.

There’s no time like the present

Why not start a blog today? By posting just once a week, you too could be among the top companies on Google!

Helpful Tools

Our Spotlight Social Media Management Tool can help you spread your blog posts out into the ether with ease and even help advise you on the most effective time to publish. Sign up for free and see what other benefits a centralised tool might have for your business.

To discuss how we can help you setup, layout and even write the content of your blogs contact us today.
Top 10 SME tools Spotlight Studios

How And Why Should I Backlink?

We all know that SEO is a crucial part of your website ranking and we also know that sometimes your ranking isn’t always down to the content that you post. You also need to make sure that you link to other reputable websites because this will help to determine your ranking as well. The problem is that not many people understand the importance of backlinks and how they can benefit a website, so take a look below to see some of the top benefits.

Why should I Backlink?

When you link to an authority site on the ranking system and they link to you back, it is called a backlink. The more reputable sites you link to, the more likely you are to rank highly on Google. Some people try and link to link farms, which is a collection of sites that rank highly on Google through spam and excessive backlinks. In reality, however, these sites are often penalised and it could end up hurting your ranking when compared to helping it so it really is something that you need to avoid at all times. Link to quality sites and you’ll be sure to see a difference.

How should I Backlink?

To make a backlink, all you need to do is place another website’s link on your page. If they link back to you then you will surely see an increase in your ranking and this is great for your business. If you aren’t quite sure what sites to link to or if you’re having trouble linking then all you need to do is contact your SEO company. They will be able to make the links for you and this is a great way to see an increase in your ranking without having to wonder whether or not the links are in place correctly.

How can I monitor my Backlinks?

Our SEO Insights tool is available individually and as part of our Webmaster packages. You will also receive access if you purchase one of our Active SEO Campaigns.

Get in touch

If you’d like to talk to us about our SEO Services and how we can help your website rank better, please contact us.