Poolec

Poolec, a leading supplier of electrical components and vehicle accessories in the UK, approached Spotlight for a comprehensive digital transformation to bring their vast catalogue of products online. Their aim was to establish a strong online presence while ensuring a smooth transition into e-commerce.

Despite their extensive product range and established reputation in their industry, Poolec faced several challenges:

• Offline Business: Their business operations were primarily offline, which limited their reach and potential customer base.
• Thousands of Products: Managing and listing their extensive inventory of thousands of products presented a significant challenge, especially without an online system in place.
• No Online Payment Gateway: They lacked an online payment system, which meant customers could not easily make purchases through a website.
• Low Technological Proficiency: As a business not heavily reliant on technology, Poolec required support and training to transition smoothly into the online space.

To address these challenges, Spotlight developed a tailored solution for Poolec:

• Custom e-Commerce Website: We created a modern, easy-to-use e-commerce platform that allows Poolec to showcase and sell their vast range of products online.
• Stripe Payment Integration: A secure and reliable Stripe payment gateway was integrated to facilitate seamless online transactions.
• One-to-One Training Sessions: To ensure a smooth transition, Spotlight provided one-on-one training sessions, enabling the Poolec team to confidently manage their online store.
• User-Friendly Interface: The website was designed with a simple and intuitive interface to make it easy for Poolec’s staff to manage products, orders, and customer queries.
• Delivery and In-Store Pickup Options: Customers were given the flexibility to choose between home delivery and in-store pickup, catering to a broader range of customer preferences.

The result was a sleek, on-brand, modern website that not only highlighted Poolec’s primary product lines but also provided the ability to add an indefinite number of products as the business grows. The platform also featured automated customer emails that kept buyers updated on their order status, enhancing the overall customer experience. Poolec was thrilled with the transformation, as they were now well-equipped to enter the online market confidently.

Spotlight continues to provide Poolec with robust Business Hosting and premium helpdesk support. This ensures Poolec can navigate the online marketplace effectively and access expert assistance whenever needed. With this ongoing support, Poolec has the confidence to focus on growing their business while Spotlight handles the technical details.