Live chat is the informal sales assistant of the digital world – there to help boost customer confidence by answering quick questions about products and services without submitting a formal email request. How effective is it? This research study – “Making Proactive Chat Work” was conducted by Forrester Research and it found the following: “Many […]
Following our recent announcements of the absorption of DGL all of us at Spotlight hope that you all had a lovely bank holiday, however now it’s over, it means summer is quickly approaching and we are really excited to let you know our next step… Well if it wasn’t already apparent from the recent site […]
The GDPR (General Data Protection Regulation) will be enforced from 25 May 2018. UK organisations that process the personal data of EU residents have only a short time to ensure that they are compliant. The regulation is designed to harmonise data protection law across Europe, and make the law more relevant to our digital age. […]
In one of the most exciting pieces of news in 2017 Spotlight Studios have acquired the web element of DGL Creative. David is a very talented designer and has over 18 years’ experience in the graphic design and web industry. We have had the fortune of working with him over the last 12 months and […]
A maliscious new strain of self-replicating ransomware known as Wanna Decryptor / Wannacry / Wcry, is disabling computers worldwide and has affected leading organisations such as NHS.
Backup is essential for a modern business but with so many different methods available how can you pick the one that is best for you? There are a few important variables to consider including how much data you have, how sensitive the data is and to what extent you can still function as a business […]
Google Analytics is a fantastic resource, but a minefield to get around – engagement, acquisition, goals – all of this information can be collated and used to boost your business by a trained SEO expert. But how can you use this information if your are not an expert? Monthly Readable Reports Our easy to understand […]
When you are designing a site, you may feel tempted to try and add more ‘stuff’. Our clients often request more ‘stuff’ which can include more buttons, pop-ups, adverts and social feeds to their sites amongst others. If you want to add more to your site then that is absolutely fine (and we encourage you […]
It doesn’t matter whether you are a plumber or an international company because you need to make sure that your website has an online presence. This is so you can attract people in your local area or people across the world. Even new customers can embrace your brand and on top of this, it is […]
