Category: Web Design

Top Web Design Agency in the UK!

We learned that, thanks to our client feedback we’re currently ranking in the top 40 Design Agencies in the UK by Trustpilot, one of the most reputable review and testimonial websites for companies such as our own.

So this is primarily a thank you – thank you for choosing us for your project and thank you for writing such kind words about us, we might not claim to be the best web design agency in the UK (yet!) but it definitely makes us feel like we’re doing something right! We’re proud of the work that we produce and believe that our attention to detail and putting our clients needs first is one of the key factors to the lasting relationships that we’ve built.

If anyone else who has worked with us and would like to provide feedback then we’d appreciate the kind words and it would be great to climb into the top 10 web design companies in the UK for 2019!

You can read and / or add reviews Here:

Spotlight Studios on Trustpilot

Less is More

When you are designing a site, you may feel tempted to try and add more ‘stuff’. Our clients often request more ‘stuff’ which can include more buttons, pop-ups, adverts and social feeds to their sites amongst others. If you want to add more to your site then that is absolutely fine (and we encourage you to!) but if you add too many things on one page – especially the home page, then this can go against you. You may result in a website that site is cluttered and you may also find that your visitors are confused by the layout of the site. Either way it’s going to make your website less effective and put people off returning. Take your navigation bar for example. You may have 10 links on there and your visitors may take quite a long time to decide which one they actually need. If you bring those options down to 6 then you will be able to give your customers a better experience and this is something you should keep in mind when planning the website structure.

It is really important to make sure that your website is as effective as it can be so you will want to take some time to plan out your site well and make sure that everything is laid out properly, easy to navigate and ultimately provides an excellent user experience for your visitors. Remember that the purpose of your page is everything and instead of trying to make it look big and exciting, stick to your purpose and always make sure that you take away anything that clouds the point you are trying to make.

Of course, having a blank site isn’t any better but by keeping these points in consideration you can be sure to get the best possible results and this is the best way for you to make your site as clean and efficient as possible.

If you’d like to talk to about any of these points please don’t hesitate to get in touch.

Why Choose A Professional Web Design Company?

It doesn’t matter whether you are a plumber or an international company because you need to make sure that your website has an online presence. This is so you can attract people in your local area or people across the world. Even new customers can embrace your brand and on top of this, it is a great way for you to attract existing customers who might have visited you before as well. If you do have an online presence then you need to make sure that it is substantial enough to attract people to your site so this is something you need to think about as well. The reason why you need to make sure that you have a website design company is because customers don’t want to spend hours searching around the high street stores and they don’t want to find out what company is the best in terms of word of mouth either.

Basically, being online is no more than just a good addition to your marketing. It is now one of the many things you need to consider when you are launching a company or even taking an existing one to that next step. With more and more people heading online by the day as well, you can already start to see why it is so important to be online and this is just the tip of the iceberg. One of the other things you need to think about is the age of smartphones. Smartphones are the future and now people are using them to get online faster than ever before.

So why are people reluctant to go to a website designer? It’s all because they don’t know who to go with when there are so many choices available. A lot of people do make their own websites and they are probably very proud of them as well. The thing you need to think about is would you go as far as mending your own car if you “thought” you knew what to do? Probably not and for that reason it is now more important than ever for you to make sure that you get someone who is trained and more than capable of completing your project for you. On top this, you may feel as though a quick site is all you need to start the customers flowing but in reality, when you do this, the end result will probably look poor.

When you pay someone who can offer you a lot of value for your money, this is always good and they can bring you so much experience as well. After all, these days, having a site just isn’t enough because you also need to think about how you are going to get it ranked in the search engines and how you are going to integrate it into social media as well. On top of this, you also need to have knowledge on PPC because this is the one thing that will help you to get leads and it will also help you to make sure that you can be found when someone actually searches for your name so this is something you need to keep in mind.

When you hire a good website design company, they will have all the experience you need to get the job done and they will also know what makes a good site compared to what makes a bad site. They will probably have experience in your niche and they will also be able to offer you a site that is very responsive as well as one that will continue to surpass your expectations. Of course, a good site is required if you want your customers to have a good experience when they are going through your site and you also need to make sure that it is responsive as well. This is easier said than done but the three main things you need to think about are the designing, the coding and the navigational experience. This all comes down to how experienced your website designer is and these three elements will add up to how good your website is at the end of the day.

A good website designer will always sit with you to talk about what you want from your site as well as asking you how you would like to improve it. They will also take into account any thoughts and considerations you might have as well as asking you if you are comfortable with the price in general so you know you can count on them and all the experience they have to offer.

So as you can see, if you are thinking about getting your site designed but you have some doubts or if you just want to make sure that your site is professional then you really will want to make sure that you hire a professional website design company. An online presence could absolutely transform your business and it is the best way for you to make the most out of your online presence. You could get local pages setup, discounts for your customers and anything else you want and this is one of the biggest benefits you get when you hire their services. Why don’t you give yours a call today to see how they can help you? It’s never been easier.

3 Ways to build a Website – Self-Build Vs Friend Vs Web Designer

If you are thinking about building your own site then you will understand how difficult it can be to get it all sorted out. On top of this, you also need to think about how you are going to pay for it and if the site is going to be fully functional after the project has been completed. For this reason, you may want to think about hiring a website designer. They can help you by making sure that your site is the best that it can be and they can also make sure that you are completely satisfied with the service they have provided you with. If you aren’t sure if you can build your own site or not, or if you think you can but you have some reservations then all you need to do is take a look below to see some of the top things you need to think about.

Do You Have A Budget?

If you don’t have much of a budget then you may want to think about doing the site yourself. WordPress is a great option in this instance and as your skills develop past the basics and you move to a self-hosted version of the site you can really start to open up all the possibilities. This is great if you are very confident when it comes to the administration interface and it is also great if you want to customise your site a little bit more. Of course, it is important to understand that you need to have experience in this before you go ahead and try and do it yourself but at the end of the day, it is a great way for you to save money.

If you’re interested in building your own website and would like some help or advice then get in touch – we have training sessions available for all abilities whether you need on site or remote one-to-one training or you would like to attend a workshop.

Maybe You Have A Friend Who Can Do It For You?

If you have a friend who says that they can handle your website design for you and they seem like they are up for the job then you may be tempted to go with this as an option. This has it’s advantages as they probably won’t charge very much (sometimes only as little as £100) and you know them so you feel like you can trust them. Of course, this trust (and your friendship) can also put a significant strain on both of you if problems occur, both personally and professionally. They may not have the experience you need to get the job done to the level you need (especially if web design is not their profession) and whereas they might consider that they are doing you a favour regardless – you might end up in a worse position than you started. After all, this website will be your company front – the first thing a lot of people will see and that representation has to reflected accurately. On top of this, the main reason you are building a site is probably to get found and to make money so if you want it to be a real success then your only realistic option would be to invest.

We’re not here to tell you what to do but if you don’t have the budget for a website right now, our advice would be to postpone it – seriously, you’ll be glad you did.

But What If You Have A Budget?

If you have a budget then great! You’ll probably want to go with one of our turnkey solutions or similar as the basic building block for your site – this keeps costs down and gets up and running quickly plus you can be confident the website will work seamlessly across multiple devices. For the initial price, you will be able to change things like the menu, where the images are and even the colours. If you want more than this then you may need to pay for the additional development time, but at the end of the day, you really are getting the site of your dreams at a significant discount compared to a custom build.

Although a static site is cheaper, if you want a dynamic site with significant SEO benefits built in then you will want to go with WordPress. This is the best way to go if you want to build a great site with news articles, blogs and fantastic features. If you want to go with a static site that you don’t really need to update, then HMTL is simple effective and we can often have you online within a couple of weeks.

Although there are several options available you might be surprised at how much an experienced website designer can help you to get the initial design down as well as other elements of the site both in terms of layout, content and the flow of the website that you might not have thought about. Ultimately the website is for your clients – it is a tool for them to use to easily get in touch and place new orders for your goods and services. Even if you are somewhat experienced, it is a risk designing your site yourself and you need to do everything you can to make sure that all of the codes and links are in working order as well as understanding the psychology of how people navigate a website – even the way people read online articles is completely different than if they are reading a newspaper or magazine. If you miss on any of these then you can’t expect your customers to stay on your site for very long and this is just one of the many things that your web designer can help you with.

A decent web design company should be able to find a package for you even if you are on a budget and if you choose to talk to us then we will always be upfront if we think that there is a better value option available. Why don’t you give it a go for yourself today to see how you could benefit? It has never been easier for you to get started and you could have a great site in no time.

If you’d like to talk to us about the development of your new website then please don’t hesitate to get in touch.

What are WordPress Custom Post Types?

Post types tell you what type of content you are posting to your WordPress website. There are two default types of content available – posts and pages. Posts are normally used for blog posts and dynamic content, and that mean that when you post your initial blog post, it changes when the second one is posted. Pages are normally used for static content, which means that they are not specific to a certain time. Of course, sometimes you may have content that isn’t specific to what you need, but you should know that it is possible for you to create your own type of content using WordPress Custom Post Types and it is actually easier than ever to do.

WordPress Custom Post Types

Custom post types are defined by the user and they are one of the features that makes WordPress so flexible. You can create as many of these as you want and each one is like a box that you can put your content in. You can also find them being used in conjunction with various plugins, take news plugins as an example. If you had your own coffee shop and you wanted a way in which you could post about the types of coffee that you sell, you would be able to create a custom type for this. This would help you to make sure that all of your content stays separate and it also helps you to make sure that you can distinguish them for your users as well.

Of course, you can do this in any way that you want and you can also customise it as much or as little as you need to so there are always plenty of options available when you choose to create custom posts as opposed to pages and posts as standard.

We’ll let you know if we think a custom post type is right for your website, but if you have something in mind don’t hesitate to contact us.

Importance of Responsive Web Design

Getting your website designed by a professional may seem like an easy task but in reality you need to think about how responsive your site is going to be as well as how user friendly it is as well. Responsive web design refers to how easy it is for someone to view your site, and it also refers to how often the site resizes across computer monitors, tablets, phones and more. With the mobile market booming and more and more people using tablets and phones to view websites, there has never been a better time for you to upgrade your site to a responsive design and you’d be surprised at what a difference it can make to you and your customers.

Google’s Recommendation

Another thing that you need to think about when it comes to responsive web design is the new initiative from Google. They have a new tester page, which can be found here, and it shows you how responsive your site is. It also shows you how your site looks when it is on a mobile phone, so as you can see, it really has never been easier for you to get your site looking great across all platforms.

Important for SEO

If that wasn’t enough for you to see the need to make your site responsive, you also need to take note that the responsiveness of your site also contributes to your SEO standing. If your site isn’t optimised for mobile devices then you may not see the same benefits as a website which does have a great responsive experience so this is something that you need to think about when talking with your web designer.

Of course, with the algorithm always changing, it can be difficult to keep up with the latest requirements but by making your site responsive, you can be sure to reap the benefits in no time at all.

Spotlight’s Approach

We build all of our websites with responsive design in mind, but contact us if you think we can help your current website work better on mobile.

Manchester

Beehive Lofts
Beehive Mill
Manchester
M4 6JG

Bradford

re:Center
Richmond Road
Bradford
BD7 1DP

Bristol

Coworking Spaces
Coffee Shops
Bristol
Br1 1AA

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Spotlight Studios Ltd, Beehive Lofts, Beehive Mill, Jersey Street, Manchester, M4 6JG
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Company Number: 07829328
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