We’ve Rebranded! Should you?
To mark our 10 year anniversary (shameless self-congratulations, but we’re proud of the milestone!) we have rebranded and launched a new Website to mark the occasion. This is not just an aesthetic change, but has marked years of understanding the needs of our clients and our position and approach to the market. Our re-brand is as much about cementing the direction of Spotlight Studios and ensuring that our company values and company message is clear, which we felt was lacking (in some areas) from our previous website.
We have always been proud of the transparency and honesty that we have with our clients, and we regularly receive feedback that our clients appreciate our approach, especially on the rare occasions when there are issues. With that in mind, our website now has much more transparent pricing where appropriate. Because all of our services are fully managed, we will still to continue to offer bespoke solution for any client that requires something tailored to their specific needs, but we feel that this manages expectations and provides a realistic range of costs across the board.
Update Your Identity
Important milestones are a great excuse, but more than that there are inevitable company changes, from staff to the company direction and even the core values of a Business. Whilst we have changed the website content and developed our brand continuously during the lifetime of Spotlight Studios this is our first full rebrand – marking our new service, “Upside” as well as putting a larger focus onto digital marketing (Search Engine Optimisation (SEO) and Pay Per Click (PPC) services in particular) and creative media production (2D / 3D Animation, Logo Design and our new Premium Pay Monthly Website products).
A Rebrand allows you to sit back and establish your identity to match your current objectives, ensure that you are prioritising the products and services and give your business a fresh new look.
You’ve put a lot of work into your company and you want to put your best foot forward, for the sake of your clients, competitors but just as importantly – yourselves! Much like a new shirt, haircut or a new pair of speakers – a rebrand can breathe life into your company, increase motivation and mental well-being for company owner, directors, trustees, staff and clients alike.
Something in the article peaked your interest? We’re never more than a contact form or a quick call away so please don’t hesitate to get in touch!