Nowadays, the challenge for business is to create, market and sustain a website in the ever0growing ocean of the world wide web. The importances should be not only regarding what the website has to offer, but also the way it delivers its content to complete user satisfaction.

Lets put ourselves in the user’s shoes:

• Imagine a website that promises a lot but is hard to navigate through.
• Or a website that offers a unique product or service but fails to showcase it.
• Or take an application that has big business potential but is poorly designed.

Is the user going to stick around or start looking for alternative options?

In most cases,the user would start looking for other options, and that’s where the competitions on the web starts to get tricky.

Content, design and functionality of the websites are the most important key ares that continue to evolve today. One of the most important elements of a website is the user interface because it plays a massive role in the stickiness of website traffic.

UI (User Interface) is how a website interacts with the user: These are the features of the website that people use to get around understand how it works. This is excluding beaty or aesthetics. It’s mainly about usefulness and the way it delivers the content to its users.

UX (User Experience) is the art of improving the overall experience of the users when they interact with the website in order to achieve its goal and provide the required customer satisfaction. This keeps customers in mind and creates the structure of websites. The procedure focuses on wireframing the website and structuring all of its content and componends in an appropriate way in order to simplify the user’s experience.

A website should be:

• Easy to use
• Easy to understand
• Error-free
• Effective

The main goal of your website should be to get the user as easy and as quickly as possible to your product or service. Good UI makes this happen.

A good interface designs guides the users through their journey on the website. It could be a good chain of screens, pages, forms, buttons etc.

“When people visit your website they should feel welcomed. They should feel at home.”

There are sime similar traits of good and bad user interfaces that are mistakenly shared across various websites.

Good UI:

• Intuitive – people have no issues navigating through the website
• Familiar – even your first-time-visitors should know how to use the website
• Leading – it should lead people through your website through good structure and to your end point – your product

Bad UI:

• Sluggish and unresponsive – interacting is slow and clunky
• Complicated – people have a hard time to understand the website
• Confusing – users wont be able to navigate throug hteh website easily
• Inconsistent design – inconsistent design which confuses visitors
• No target – the target audience of the website is not clear
• Lack of social interaction – nowadays social media plays a big part in online presence and people like seeing that
• Readability issues – content is unreadable and hard to understand

1. How you present your product matters the most

If the user interface is poorly designed  and complex it will drive infocming traffic away. This is one of the common reasons why so many businesses invest in finding a good UI designer. If your analytics are showing a higher bounce rate than your would like, bad UI / UX is a common cause.

2. Great design is great business

The branding, color scheme, layout, graphics, tab and button placement, typography usage and white space determine how well awebsite communicates visually with the visitor. There are three responses to a piece of design — yes, no, and WOW!

3. The best marketing tool is the right content

A stable UI ensures that your content will be presented in the right way and will appeal to the people that are searching for it. It should go without saying that effective communication is one of the most important points of the website.

4.You need an easy-to-use interface

The navigation of your website should be easy to locate and browse through. If it is complex for a user to use it, there will be no way they will stay on the website for long. Modern businessses invest in digital marketers and UI/UX designers in order to achieve the perfect navigation system for their target audience.

5. Form and functionality are everything!

Exceptional customer experience goes along with usability. If your website’s functionality is slow nad clunky, that will result in a loss of potential clients, especially on mobile devices.

1. Generates recommendations

If your UX design is good it will encourage word of mouth recommendations. Your website’s usefulness and ease of use will encourage people to tell others about it. A part of UX is making sharing easy and free recommendations from users are far more valuable than a paid advertisement.

2. Reduces development costs

Ensuring the development time is targetet on the areas that really matter can really keep a project within budget and lower development costs, including extensive user research, usability testing and prototyping.

3. Generates loyalty

You need to put the design team in the shoes of the user in order to achieve ultimate customer loyalty. Researching your target audience’s behaviour will simplify development work which will speed up the whole process, giving you more time to work on more important things – growing your business.

4. Reduces internal costs

It’s important to prioritise not what the developers and designers want, but what the users want to get out from the website. If this is followed throug hcorrectly it will result in less support requests. Ultimately, that will result in less spent time in solving issues with client interaction.

5. Increased profits

75% of the people judge a website on its design. People are more likely to buy a product from a well-designed website rather than an unappealing one. If the website is easy to use this will give you a combination which will boost up your user interactiong, therefore resulting in more products or services sold.

The best way to ensure that your website has good UI is to test it. This doesn’t need to be difficult and you can do it while the website is live. One of the easiest ways of testing a website is to ask your customers for feedback. This will show that you respect their opinion and that they matter to you.

Good UI will make people feel comfortable and it should provide the necessary information they need in order to make their decision about your product. If you keep following the rules from this article you should be good to go with your UI and UX, but remember, there is laways room for error and there is always room for improvement.

Sit back, relax, and let our expert team handle the nitty gritty stuff. We’ll let you know when your sites are ready to go.

We’ve created a managed WordPress hosting platform at the highest industry standards. Powered by state-of-the-art technologies, you get lightning fast load times, support from veteran WordPress experts and a free migration consultation (by our team). Our WordPress hosting platform is made with the user in mind and that’s why we have made hosting simple.

The main benefit of using our hosting platform is that you get the most out of it by saving time and prioritising other, more important things. Getting an unmanaged plan might get you in the never-ending loop of taking care of maintenance, website optimization, security, troubleshooting issues and more.

Of course, managed hosting can be more expensive than the unmanaged plans. However, the time and efford you save with a managed option will repay that cost tenfold.

You can use the extra time to focus on further developing your business, not worrying if your website is online. We’ll focus on keeping everything up and running and you can focus on growing your business.

Find out what makes us the best choice for your WordPress sites: 

Spotlight Studios provide hosting environments that are fine-tuned to work with WordPress. Most hosting providers leave their servers on the default settings – Let us do all the nitty-gritty stuff so you can concentrate on growing your business. 

If you website is fast it will convert traffic to revenue more effectively, which will bring more revenue. Fast sites deliver unique experiences to visitors, which leads to happier and more engaged users. Websites can become slow for various reasons. Spotlight Studios Managed WordPress hosting systems actively monitor these, making continual optimization improvements. Even under the heaviest of visitor loads, our services will keep your websites fast.

We use state-of-the-art technology which optimises the server as much as possible to make sure your website loads in the blink of an eye. This includes complete resource isolation, automatic scalability, and high availability, active and passive measures to stop attacks and malicious intent in its track, continuous monitoring and security for uptime,  attack detection and hardware firewalls. At Spotlight Studios, we employ only the best technology, from our server hardware to the software we run and the staff on the ground. No matter what kind of website you connect, we’ll always have your hosting service up to date. Powered by the latest platforms and hosted in the best UK data centres. Everything is secure on our premium tier network, designed to for fast and secure transport of your data. Overall, your website is monitored and secured 24/7. 

You should spend more time growing your business, not worrying about the state of your website. You need to roll back your site? No worries, Spotlight Studios’s managed WordPress hosting plans got you covered every step of the way.

Every minute, malicious bots are crawling millions of websites looking for vulnerabilities. They try brute force attacks on passwords, infiltratefor outdated themes, plugins, and core code.

“Who would want to break into my site?”, you might ask. These hackers seek to turn your website into a spam-sending and malware distributing machine.

What can Spotlight Studios do in this case?

Our managed WordPress hosting services include regular uptime checks which mean we will check the status of all websites we host every minute. That means 1440 checks for your sites every day. Our uptime checks allow us to react to issues, such as if your website is taking longer to load than usual or if there is a security flag before they affect lots of visitors.

We backup your sites at least once every day so if the worst happens we’ll be able to bring your website back almost instantly. We offer separate backups and backup history if needed. If you feel your website might break down because of unstable code, we can increase the backup frequency to every 6 hours or even every hour for an aditional fee. If you make frequent changes or have a very dynamic site, we advise on this feature.

Our infrastructure is built on the best platforms, which means your site can scale as much as you need. Sudden traffis surges from social media or being featured on television is no match for our server’s scalability. We are ready for that.

We keep all of our server software up to date and constantly monitor everything. Our experts have years of experience dealing with all sorts of website issues including WordPress issues and can restore your site to perfect working condition in matter of minutes.

After working hard on your website’s content, there comes a time when you are finally rewarded for your work and you get featured on social media or even television. Thousands of visitors come to your site in a matter of minutes.

But this is exactly when most websites fail – just when your site is its most rewarding, the wave of visitors overwhelm the server and the site gets slow or goes down. New visitors will be shown a blank screen or an error.

Our managed services will ensure that you have enough server power to handle all of the user requests going to your website. You wont have to deal with dreaded error messages that stop your users from visiting.

Instead of scripted bot replies, we actually have live support which is always willing to help you when you are having any problems or simply feel confused about something. The Spotlight Studios team is always here to help!

WordPress support at Spotlight Studios is one of our most prioritised services. Our team knows WordPress in and out and will help you overcome any issues related to it.

Communication is key, both internally and externally and that’s why we use our communication systems to enrich our solutions and solve them even quicker with the help of more Spotlight Studios members if needed.

We check your sites’ uptime every minute which means that our response time is almost immediate. If any downtime occurs, our team will response as quickly as possible to make sure your website is up and running. We are constantly improving our hosting hardware and software too.

We share our knowledge internally and externally which means we will improve our services every time we encounter an issue, making the next incoming one easier to solve. Whether you’re having SSL issues or your website is down, we’ve got you covered!

Managed website migrations

Sit back, relax, and let our expert team handle the nitty gritty stuff. We’ll let you know when your sites are ready to go.