Category: SEO

Google Analytics Spotlight Studios Ltd

Making sense of your Google Analytics Traffic Reports

Google Analytics is a fantastic resource, but a minefield to get around – engagement, acquisition, goals – all of this information can be collated and used to boost your business by a trained SEO expert. But how can you use this information if you are not an expert?

Monthly Readable Reports

Our easy to understand monthly SEO reports are written in plain English to tell you exactly what is going on with the traffic to your website without any of the complicated jargon. We’ll show the most interesting data first and include your overall page views, any new referrals, the bounce rate and other website performance data and we’ll compare that to the previous month and let you know if it is an all-time high or low.

React with confidence

You’ll be able to see if there is a spike in tablet visitors to ensure that the website is mobile-ready as well as identify if one advertising source is referring more or fewer visitors than others.

AdWords Ready

If you use Google AdWords then we’ll include your paid search data, including an overall spend analysis

Transparent E-Commerce

If you sell items on your website then our reports can provide a comprehensive insight into your digital business. We’ll link your campaigns together, measure user interaction and aim to quantify your website’s success against previous periods.

Included in our SEO Packages or available separately

All of our SEO Packages include these reports but if you would like a better understanding of how your website is performing on a month-to-month basis then we can set you up for just £15/mo+VAT

Talk to us about SEO reports or click here for more information about Strategic SEO Campaigns
Top 10 SME tools Spotlight Studios

Looking for A local Bradford SEO Expert?

The location of your SEO consultant isn’t a contributing factor for results (as long as they know what they are talking about) but as a business, you may prefer to work with a company within your locality. If this is the case then we have an office in both Bradford and Manchester so if you’re local or simply in the market for an SEO expert then we’re always on hand to help.

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SEO Audit Spotlight Studios Ltd

Does Google like your website? Free SEO Audit

If you aren’t sure whether Google likes your site or not, then it may be a good idea to get a free SEO audit. A few years ago, Google released a Page Speed tool and this was fully designed to help you know how fast your pages can load. Now, another update has been released by Google and if your site isn’t mobile optimised then you could risk losing your ranking altogether. Of course, you also run the risk of your site actually being mobile optimised, but Google might not even know about it. The GoogleBot will decide whether or not your site is mobile friendly and this can make it a little more difficult to get your site back on track.

The main problem is that GoogleBot can’t detect that your website, for example, SeoAudit1.com has been redirected to mobile.SeoAudit1.com, so even if you do have a mobile optimised version of your site, if you are redirecting then you could still be in trouble and on top of this, you won’t be getting much mobile traffic to your site either.

So how do you sort this out? You should use another tool, as opposed to the main WooRank tool. This will help you to understand how mobile-friendly your site is as well as showing you how fast it can load up as well. By going for a free SEO audit, you can find out whether there are important files or features that are inaccessible by Google and by doing this, you can be sure to find out whether or not your site is on the right track when it comes to optimisation. Most of the time, you don’t need to pay for this service either, so it really is worth a try.

Get in touch today to get a Free SEO Audit to see how we can help you.
Importance of Blog Spotlight Studios Ltd

The Importance of Blogs

If you own a website then you will certainly understand the importance of having a quality ranking. It doesn’t matter whether you own a local coffee shop or a corporate e-commerce store with thousands of products, your ranking on Google will determine how many customers you get and how many people visit your site, not to mention that it could also decide whether or not you’re successful in the world of internet marketing.

Get all of the love!

Google loves fresh content, in fact, all search engines do! Of course, it can be difficult to change your website content on a weekly basis, and this is where blogs come in. Blogs allow you to optimise certain keywords for your business while also helping you to increase your ranking. This is vitally important, especially if there is a lot of competition in the field. After all, if your rivals are ahead of you on the ranking system, they will most likely be getting most of your traffic, and this is something that you want to avoid at all costs.

A little often is the key

By posting just once a week, you can help to avoid all of this while also making sure that your customers have plenty of reading material when they visit your site. Your blogs can be about anything and everything, and they can be written in any tone and style so you can have complete creative control over your site and the impression that you leave on your customers.

So do you want to see an increase in your ranking? Maybe you just want to get ahead of your competition, either way, blogs are certainly the way forward and they can really work wonders for your business and your site.

There’s no time like the present

Why not start a blog today? By posting just once a week, you too could be among the top companies on Google!

Helpful Tools

Our Spotlight Social Media Management Tool can help you spread your blog posts out into the ether with ease and even help advise you on the most effective time to publish. Sign up for free and see what other benefits a centralised tool might have for your business.

To discuss how we can help you setup, layout and even write the content of your blogs contact us today.
Website Performance Spotlight Studios Ltd

Speed Up WordPress | Google’s Battle on Slow Websites

The time it takes for your website to load can be very important, if a website takes more than a couple seconds to load then customers will get frustrated navigating the website and if it creeps over three seconds users will leave the site entirely. We live in a world where people expect things instantly.

This loss in conversions is magnified when visitors currently on your site tell friends and colleagues as well.

How can I test this?

It’s not always easy to test the speed of a website yourself, it could be slow because Dave is streaming Netflix, or because there is work going on by your internet company.

A good test is to use a website such as http://tools.pingdom.com/fpt/ which will independently test the website from your preferred location.

A Case Study from Google

Google did an interesting experiment with regard to load times. Google Vice President Marissa Mayer asked web surfers – would you rather see 10 or 30 results for your Google search? The users agreed that 30 results per page sounded like a good idea. So Google implemented it on some results pages.

Then the shock came.

Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?

For this reason, Google also rates the speed of your website against its SEO ranking, with quicker websites more likely to snatch the top spots.

How do I speed up WordPress?

There are many techniques you can employ to speed up WordPress and make your website load faster.

Techniques range from installing and configuring caching plugins to optimising individual images so that they are compressed and a reasonable size for the website. You can also go into the core files of the website and server to force compression and increase the level of local caching (how long and what files a computer will ‘remember’ so that it doesn’t have to re-download it next time).

Spotlight Speed

We use clean, fast workflows with speed in mind, compressing data where possible and minimising the number of requests. We also have a Lighting Speed Package available to vastly increase the loading time of your website.

For more information about how we can speed up your new or existing website please get in touch.
Top 10 SME tools Spotlight Studios

How And Why Should I Backlink?

We all know that SEO is a crucial part of your website ranking and we also know that sometimes your ranking isn’t always down to the content that you post. You also need to make sure that you link to other reputable websites because this will help to determine your ranking as well. The problem is that not many people understand the importance of backlinks and how they can benefit a website, so take a look below to see some of the top benefits.

Why should I Backlink?

When you link to an authority site on the ranking system and they link to you back, it is called a backlink. The more reputable sites you link to, the more likely you are to rank highly on Google. Some people try and link to link farms, which is a collection of sites that rank highly on Google through spam and excessive backlinks. In reality, however, these sites are often penalised and it could end up hurting your ranking when compared to helping it so it really is something that you need to avoid at all times. Link to quality sites and you’ll be sure to see a difference.

How should I Backlink?

To make a backlink, all you need to do is place another website’s link on your page. If they link back to you then you will surely see an increase in your ranking and this is great for your business. If you aren’t quite sure what sites to link to or if you’re having trouble linking then all you need to do is contact your SEO company. They will be able to make the links for you and this is a great way to see an increase in your ranking without having to wonder whether or not the links are in place correctly.

How can I monitor my Backlinks?

Our SEO Insights tool is available individually and as part of our Webmaster packages. You will also receive access if you purchase one of our Active SEO Campaigns.

Get in touch

If you’d like to talk to us about our SEO Services and how we can help your website rank better, please contact us.