Skip to main content
@ Follow Us
Newsletter Sign Up
Newsletter Sign Up

Top Search Engines in 2022

9th November 2022

It’ll come as no surprise that Google is the #1 ranked search engine in the world as of 2022, with a few exceptions in specific regions. However, is that set to change in the coming years?

Being on top means you have nowhere else to go, and as other services improve and sanctions are implemented, Google is beginning to see a gradual decline in its market share especially on desktop. Bing on the other hand has seen ~2x growth over the last 5 years and is creeping up towards 10%. It’s still not much ground gained when the elephant in the room (Google) which still has an 83% market share (at the time of print – according to the graph below provided by Statista). It’s interesting to think that if the trend continues to play out through the remainder of this decade, could we see Google’s dominance come into question and Bing could easily achieve a 15%+ market on its own by then, or will there be a new player in the market?

Statistic: Worldwide desktop market share of leading search engines from January 2010 to July 2022 | Statista
Find more statistics at Statista

Top 5 Search Engines July 2022

#1 Google

Ever since Google was introduced to the world in 1997, the worldwide market share of all search engines has been rather lopsided. Google has dominated the search engine market, maintaining a 92.47% overall market share as of June 2021.

Want your site to the top of Google?

#2 Bing

Whilst Bing is still small in comparison to Google, it still deserves your attention as a business. It receives over 1.3 billion visits per month… that’s a lot of potential business to be had!

Want your site to the top of Bing?

#3 Yahoo

Despite them having a 3-year head start and far more resources, Yahoo! Mail lost out to Gmail, Yahoo! Answers lost to Quora, and Yahoo!’s Flickr lost to Instagram. Today the search is actually powered by Bing, so you’ll notice the search results being very similar.

Fun Fact: Google founders Larry Page and Sergey Brin tried to sell Google to Yahoo! in 1998 for a measly $1,000,000… Yahoo! turned them down. Ouch!

#4 Baidu

This search engine is the largest in China. In this region it absolutely dominates with over 75% market share.

#5 Yandex

Is the most popular search engine in Russia with ~55% of total Russian search traffic, which is closely followed by Google.

Jump to the top of any search engine with PPC

Something in the article peaked your interest? We’re never more than a contact form or a quick call away so please don’t hesitate to get in touch!