If you are thinking about getting your business on social media then you certainly have a lot to think about. After all, you need to think about how you are going to convey your brand and how you are going to come across to your customers. A lot of people, on the other hand, don’t understand the importance of social media and how it can benefit them, and this is a real problem because it could be hindering sales, profit, and valuable leads. Take a look below to find out more about the importance of Facebook and Twitter for business.
Studies show that you need to post to Facebook at least once a day if you want to see the best results. It doesn’t matter whether you own a local coffee shop or whether you are an e-commerce giant, your followers and likes aren’t related to your industry, they are related to your company and how you engage your customers so this is certainly something that you need to keep in consideration. If you do this well, you can expect to see a rise in all your business statistics and you may even find that your customers trust in you more as well.
Twitter is a social media giant but a lot of people don’t know how often they should post to the social media site. Studies show that three times a day is the optimal amount and you’d be surprised at what wonders this can work for your site. You may find that customers come to you more for help and advice and you may also find that they are willing to advertise your site for you by re-tweeting your posts to their friends and network base. This is priceless publicity, and if you’re not on social media, you really need to give it a second thought.