Upside is a complete Digital Marketing Solution tailored to your Industry, Audience, Budget and Preferred Platforms.

This holistic view of your digital marketing strategy will go above and beyond individual service requirements.

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What budget should I allocate towards Digital Marketing?

The below calculator is intended to help provide some insight into an overall marketing budget and digital marketing allocation.

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Annual Revenue

Target Audience

Product/Service?

Overall Marketing

Estimated Budget

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Under £150k

Whilst the "5%" rule is a good place to start even for smaller companies. If you're wanting to grow then no matter what industry you're in or whether you sell products/services you will often need a more aggressive marketing budget than the default 5% rule. A common rule of thumb for managing budget expectations for new and/or smaller companies you should look to spend:

~2-3% bare minimum (maintenance for established companies ONLY)
~5-7% slow and steady
~10-15% faster paced
~18%+ aggressive marketing

Note: this is guidance on an overall marketing budget. You may also have requirements for printed material so not everything will be allocated towards digital marketing (website design, paid adverts, social media costs etc)

Over £150k: B2B Product

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2B Product companies should spend:

~2-3% Foundations (maintenance for established companies ONLY)
~5-7% slow and steady
~10-15% faster paced
~18%+ aggressive marketing

B2B Product industries allocate, on average, roughly 10% of revenue to marketing, which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue.

If you do not have a marketing department or actively engage in other marketing activities we would expect your Digital Marketing allocation to be a significant portion (if not all) of the Estimated Marketing Budget. Alternatively you would deduct your other expenditure to help estimate your Digital Marketing budget.

Over £150k: B2B Service

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2B Service companies should spend:

~2-3% bare minimum (maintenance for established companies ONLY)
~5-7% slow and steady
~10-15% faster paced
~18%+ aggressive marketing

B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue. B2C Services industries allocate, on average roughly 10.1% of revenue to marketing, which is similar to B2B Product industries (10%).

Over £150k: B2C Product

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2C Product companies should spend:

~2-3% bare minimum (maintenance for established companies ONLY)
~5-7% slow and steady
~10-15% faster paced
~18%+ aggressive marketing

B2C Product and B2B Services allocate higher numbers of 18% and 15%, respectively, of total revenue. B2C Services industries allocate, on average roughly 10.1% of revenue to marketing, which is similar to B2B Product industries (10%).

Over £150k: B2C Service

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2C Service companies should spend:

~2-3% bare minimum (maintenance for established companies ONLY)
~5-7% slow and steady
~10-15% faster paced
~18%+ aggressive marketing

B2C Services industries allocate, on average roughly 10.1% of revenue to marketing, which is similar to B2B Product industries (10%). B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue.

Number of Employees

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Marketing Department?

Current Traditional Marketing?

Print, Cold Calling, TV, Radio

Current Digital Marketing

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What should you expect from a Digital Marketing Campaign?

You should expect something tailored to the size of your company and your goals over the next 1, 2, 3+ years from now.

This product moves past individual monthly services and prioritises building a long term partnership between our brands with a more holistic and multichannel view of your business. The better we get to know your brand the more effective our team will become at delivering the results you need.

ROI Focused

Collate all your digital marketing services into a single cost effective service

Rank Higher On Search Engines

Regular content scheduled every month to help improve your businesses digital footprint

Stress Free

We can be an extension of your business by working independantly or part of your existing team

Frequent Reviews

Depending on the size of the campaign we will arrnage a meeting every 5-13 weeks

Omni-Channel Focus

One product with the ability to cover any/all social content creation, news and or publications.

100% Happiness Guarantee

Youre happiness is our #1 priority which is why you’re involved every step of the way.

Pricing Guide for All
Business Sizes

All packages provide access to the majority of our services. The primary difference is the ability to run concurrent projects in their own swimlanes.

Foundation

From

£999

per month

No Up Front Fees

Setup Fee amortized over 12 months
Establish a Foundation

Or maintain an existing foundation
Quarterly Sprints

3 month focus and review
Limited Channels

Nothing is off the table but you can’t have it all

Start Now

Growth

From

£2,499

per month

No Up Front Fees

Setup Fee amortized over 12 months
Grow foundation into lead generation

Minimum 3 channel approach
Quarterly Sprints

3 month focus and review
Dedicated Time Slots

Co-ordinate, collaberate and streamline work

Start Now

Advanced

From

£6,999

per month

No Up Front Fees

Setup Fee amortized over 12 months
Grow Lead Gen into Advanced

Top tier aggressive marketing strategy
Monthly Sprints
Assign a swimlane to another brand
Advanced Marketing & Content Creation
Premium SEO, 2D/3D video and Articles

Contact Sales

Foundation

From

£819

per month

£2,160 Setup Fee

Reduced Monthly Cost
Establish a Foundation

Or maintain an existing foundation
Quarterly Sprints

3 month focus and review
Limited Channels

Nothing is off the table but you can’t have it all

Start Now

Growth

From

£2,229

per month

£3,240 Setup Fee

Reduced Monthly Cost
Grow foundation into lead generation

Minimum 3 channel approach
Quarterly Sprints

3 month focus and review
Dedicated Time Slots

Co-ordinate, collaberate and streamline work

Start Now

Advanced

From

£6,459

per month

£6,480 Setup Fee

Setup Fee amortized over 12 months
Grow Lead Gen into Advanced

Top tier aggressive marketing strategy
Monthly Sprints
Assign a swimlane to another brand
Advanced Marketing & Content Creation
Premium SEO, 2D/3D video and Articles

Contact Sales

All Prices Exclude VAT
The amortized pricing shows the setup fee spread over 12 months. If you chose to cancel before 12 months you are liable for the non-amortized setup fee

Don’t know what to choose?
Contact us to get help with your plan.

Don’t have ~£1k+ per month?

If you are a smaller organisation or you have already allocated a significant portion of your marketing budget this year then why not look at some of our standalone marketing services where we can help establish your business in 1 or 2 areas to begin with.

Article Writing

Investing in high-quality copywriting can help your business establish a strong online presence, build trust with your audience, and drive more traffic, leads, and sales to your website.

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Mailchimp Management

Unlock the Power of Email Marketing with Our Expert Mailchimp Management Services.

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Pay-Per-Click

Aka PPC: Are you wanting a constantly fresh inflow of new customers? Are your Google Ads Campaigns not bringing in the desired results? Or are you simply struggling to find out how it all works and need a helping hand?

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Scout

Know who’s on your site.
Before they leave.

Scout identifies the companies visiting your website, enriches them with the right contacts, and scores them by buying intent — so your team chases warm accounts, not cold lists.

Start for free

Book a 15-min demo

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No credit card · Live in under 5 minutes · Cancel anytime

One snippet. Live in 5 minutes.

Drop in one snippet

Paste a single line of script (or auto-install). Scout verifies itself the moment it sees traffic — no configuration, no developer project.
Scout identifies the company

We resolve anonymous visits to real businesses and build a profile — industry, size and location — so you know exactly who’s looking.
We enrich & score

Matching decision-maker contacts are attached automatically, and every account gets an intent score from its behaviour on your site.
You act

Watchlists, alerts to Slack or email, and push to your CRM. Your team reaches out while interest is hot.
Works with your stack

HubSpot sync, Slack & email alerts, and Google Analytics 4 & Search Console signals — wired into the tools you already use.

97% of your visitors never fill in a form

You’re paying for traffic you can’t see. Hot accounts browse your pricing and vanish, and sales wastes hours on cold outreach — while the companies already interested slip away unseen.

Trusted by teams across the UK

See All Customer Stories

Everything you need to work your pipeline

Identification, enrichment, scoring and routing in one platform — so the best-fit, highest-intent accounts rise to the top and your reps act while interest is hot.

Start for free

Three tools in one

Company identification, contact enrichment and intent scoring together — not three separate tools stitched together with spreadsheets.
Signal, not noise

ICP matching and confidence scoring so your reps actually trust the list they’re handed.
Value on day one

No drawn-out onboarding. Drop the snippet in and start seeing the companies on your site the same afternoon.
Honest, GDPR-aware data

Company-level identification (not individuals), no tracking-cookie gimmicks, with confidence shown and the data yours to export or delete.

Simple, monthly pricing

One domain per subscription. Every plan includes identification, enrichment, scoring, ICP matching, watchlists, alerts and integrations — tiers differ by identifications per month and included credits. Need more volume or extra domains? Just get in touch.

Free 14-day trial then from £249_/m^+VAT

Try Scout free for 14 days — 50 company identifications and 10 Forager credits, no card required.

See exactly which companies are visiting your website before you pay a penny. Start the free trial, drop in one snippet, and watch named accounts appear the same day. When you’re ready, pick the plan that matches your traffic — from 50 to 750 identifications a month.

Start for free

From
£249_/m^+VAT
Best for getting started

Starter
0–50 IDs/mo
- 50 company IDs / month
  
  1 tracked domain
- 50 Forager / 25 Scout credits
  
  Enrich & reveal contacts
- All features included
  
  Scoring, alerts & CRM sync
Start free
From
£299_/m^+VAT
For growing pipelines

Standard
50–100 IDs/mo
- 100 company IDs / month
  
  1 tracked domain
- 100 Forager / 50 Scout credits
  
  Enrich & reveal contacts
- All features included
  
  Scoring, alerts & CRM sync
Choose
From
£549_/m^+VAT
For high-volume teams

Pro
250–500 IDs/mo
- 500 company IDs / month
  
  1 tracked domain
- 200 Forager / 100 Scout credits
  
  Enrich & reveal contacts
- Top-up credit packs
  
  Scale enrichment on demand
Choose

Compare all plans

	Trial	0–50	50–100	100–250	250–500	500–750
Monthly price	Free 14 days	£249_/m	£299_/m	£399_/m	£549_/m	£699_/m
Company IDs / month	50	50	100	250	500	750
Forager credits	10	50	100	150	200	300
Scout credits		25	50	75	100	200
Tracked domains	1	1	1	1	1	1
Annual price	—	£199_/m	£249_/m	£349_/m	£479_/m	£599_/m
Company identification
Contact enrichment
Intent scoring & ICP matching
Watchlists, alerts & CRM sync
	Start free	Choose	Choose	Choose	Choose	Choose

Start for free

Billed monthly, or annually for roughly two months free. One domain per subscription. Cancel anytime. Prices exclude VAT.

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Social Media Management

We manage everything from the curation of content to the engagement of other social groups. Gain followers and increase customer loyalty.

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Time Saving Automations

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Website Visitor Tracking

Identify the name of the businesses that visit your website, even when they leave without contacting you. We can provide you with their contact details so that you can close those warm leads!

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