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Upside is a complete Digital Marketing Solution tailored to your Industry, Audience, Budget and Preferred Platforms.

This holistic view of your digital marketing strategy will go above and beyond individual service requirements.
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What budget should I allocate towards Digital Marketing?

The below calculator is intended to help provide some insight into an overall marketing budget and digital marketing allocation. 

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Under £150k

Whilst the "5%" rule is a good place to start even for smaller companies. If you're wanting to grow then no matter what industry you're in or whether you sell products/services you will often need a more aggressive marketing budget than the default 5% rule. A common rule of thumb for managing budget expectations for new and/or smaller companies you should look to spend:

  • ~2-3% bare minimum (maintenance for established companies ONLY)
  • ~5-7% slow and steady
  • ~10-15% faster paced
  • ~18%+ aggressive marketing

Note: this is guidance on an overall marketing budget. You may also have requirements for printed material so not everything will be allocated towards digital marketing (website design, paid adverts, social media costs etc)

Over £150k: B2B Product

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2B Product companies should spend:

  • ~2-3% Foundations (maintenance for established companies ONLY)
  • ~5-7% slow and steady
  • ~10-15% faster paced
  • ~18%+ aggressive marketing

B2B Product industries allocate, on average, roughly 10% of revenue to marketing, which is similar to B2C Services (10.1%). B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue.

If you do not have a marketing department or actively engage in other marketing activities we would expect your Digital Marketing allocation to be a significant portion (if not all) of the Estimated Marketing Budget. Alternatively you would deduct your other expenditure to help estimate your Digital Marketing budget.

Over £150k: B2B Service

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2B Service companies should spend:

  • ~2-3% bare minimum (maintenance for established companies ONLY)
  • ~5-7% slow and steady
  • ~10-15% faster paced
  • ~18%+ aggressive marketing

B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue. B2C Services industries allocate, on average roughly 10.1% of revenue to marketing, which is similar to B2B Product industries (10%).

If you do not have a marketing department or actively engage in other marketing activities we would expect your Digital Marketing allocation to be a significant portion (if not all) of the Estimated Marketing Budget. Alternatively you would deduct your other expenditure to help estimate your Digital Marketing budget.

Over £150k: B2C Product

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2C Product companies should spend:

  • ~2-3% bare minimum (maintenance for established companies ONLY)
  • ~5-7% slow and steady
  • ~10-15% faster paced
  • ~18%+ aggressive marketing

B2C Product and B2B Services allocate higher numbers of  18% and 15%, respectively, of total revenue. B2C Services industries allocate, on average roughly 10.1% of revenue to marketing, which is similar to B2B Product industries (10%).

If you do not have a marketing department or actively engage in other marketing activities we would expect your Digital Marketing allocation to be a significant portion (if not all) of the Estimated Marketing Budget. Alternatively you would deduct your other expenditure to help estimate your Digital Marketing budget.

Over £150k: B2C Service

The "5%" rule is a good place to start as generally speaking your marketing budget should be a percentage of your annual revenue. A common rule of thumb is for an average budget B2C Service companies should spend:

  • ~2-3% bare minimum (maintenance for established companies ONLY)
  • ~5-7% slow and steady
  • ~10-15% faster paced
  • ~18%+ aggressive marketing

B2C Services industries allocate, on average roughly 10.1% of revenue to marketing, which is similar to B2B Product industries (10%). B2B Services and B2C Product allocate higher numbers of 15% and 18%, respectively, of total revenue.

If you do not have a marketing department or actively engage in other marketing activities we would expect your Digital Marketing allocation to be a significant portion (if not all) of the Estimated Marketing Budget. Alternatively you would deduct your other expenditure to help estimate your Digital Marketing budget.

An estimate is fine if you're not 100% sure
Print, Cold Calling, TV, Radio
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What should you expect from a Digital Marketing Campaign?

You should expect something tailored to the size of your company and your goals over the next 1, 2, 3+ years from now.

This product moves past individual monthly services and prioritises building a long term partnership between our brands with a more holistic and multichannel view of your business. The better we get to know your brand the more effective our team will become at delivering the results you need.

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ROI Focused

Collate all your digital marketing services into a single cost effective service
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Rank Higher On Search Engines

Regular content scheduled every month to help improve your businesses digital footprint
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Stress Free

We can be an extension of your business by working independantly or part of your existing team
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Frequent Reviews

Depending on the size of the campaign we will arrnage a meeting every 5-13 weeks
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Omni-Channel Focus

One product with the ability to cover any/all social content creation, news and or publications.
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100% Happiness Guarantee

Youre happiness is our #1 priority which is why you’re involved every step of the way.
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Pricing Guide for All
Business Sizes

All packages provide access to the majority of our services. The primary difference is the ability to run concurrent projects in their own swimlanes.
Foundation

From

£999

per month

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    No Up Front Fees
    Setup Fee amortized over 12 months
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    Establish a Foundation
    Or maintain an existing foundation
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    Quarterly Sprints
    3 month focus and review
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    Limited Channels
    Nothing is off the table but you can’t have it all

Start Now

Upside Foundation

Service Enquiry Form
Please fill in the form with any additional information and a member of the team will be in touch shortly.
Growth

From

£2,499

per month

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    No Up Front Fees
    Setup Fee amortized over 12 months
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    Grow foundation into lead generation
    Minimum 3 channel approach
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    Quarterly Sprints
    3 month focus and review
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    Dedicated Time Slots
    Co-ordinate, collaberate and streamline work

Start Now

Upside Growth

Service Enquiry Form
Please fill in the form with any additional information and a member of the team will be in touch shortly.
Advanced

From

£6,999

per month

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    No Up Front Fees
    Setup Fee amortized over 12 months
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    Grow Lead Gen into Advanced
    Top tier aggressive marketing strategy
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    Monthly Sprints
    Assign a swimlane to another brand
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    Advanced Marketing & Content Creation
    Premium SEO, 2D/3D video and Articles

Contact Sales

Upside Advanced

Service Enquiry Form
Please fill in the form with any additional information and a member of the team will be in touch shortly.
Foundation

From

£819

per month

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    £2,160 Setup Fee
    Reduced Monthly Cost
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    Establish a Foundation
    Or maintain an existing foundation
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    Quarterly Sprints
    3 month focus and review
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    Limited Channels
    Nothing is off the table but you can’t have it all

Start Now

Growth

From

£2,229

per month

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    £3,240 Setup Fee
    Reduced Monthly Cost
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    Grow foundation into lead generation
    Minimum 3 channel approach
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    Quarterly Sprints
    3 month focus and review
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    Dedicated Time Slots
    Co-ordinate, collaberate and streamline work

Start Now

Advanced

From

£6,459

per month

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    £6,480 Setup Fee
    Setup Fee amortized over 12 months
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    Grow Lead Gen into Advanced
    Top tier aggressive marketing strategy
  • Upside 26
    Monthly Sprints
    Assign a swimlane to another brand
  • Upside 26
    Advanced Marketing & Content Creation
    Premium SEO, 2D/3D video and Articles

Contact Sales

All Prices Exclude VAT
The amortized pricing shows the setup fee spread over 12 months. If you chose to cancel before 12 months you are liable for the non-amortized setup fee

Don’t know what to choose?
Contact us to get help with your plan.
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Don’t have ~£1k+ per month?

If you are a smaller organisation or you have already allocated a significant portion of your marketing budget this year then why not look at some of our standalone marketing services where we can help establish your business in 1 or 2 areas to begin with.

Article Writing

Investing in high-quality copywriting can help your business establish a strong online presence, build trust with your audience, and drive more traffic, leads, and sales to your website.

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Mailchimp Management

Unlock the Power of Email Marketing with Our Expert Mailchimp Management Services.

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Pay-Per-Click

Aka PPC: Are you wanting a constantly fresh inflow of new customers? Are your Google Ads Campaigns not bringing in the desired results? Or are you simply struggling to find out how it all works and need a helping hand?

View Service

Scout

Know who’s on your site. Before they leave.

Scout identifies the companies visiting your website, enriches them with the right contacts, and scores them by buying intent — so your team chases warm accounts, not cold lists.

One snippet. Live in 5 minutes.

Drop in one snippet, Scout identifies the company, we enrich & score, and you act — watchlists, alerts to Slack or email, and push to your CRM.

Simple, monthly pricing

From a free 14-day trial to 750 identifications a month (£249–£699/mo). One domain per subscription. Cancel anytime.

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Search Engine Optimisation

AKA SEO: Your website is one of the best ways to attract new customers and grow your business. But if your website isn’t optimised, isn’t being found or it dated, then you could be losing out to your competitors.

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Social Media Management

We manage everything from the curation of content to the engagement of other social groups. Gain followers and increase customer loyalty.

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Time Saving Automations

Seamlessly connect AI tools with your existing systems to automate workflows, improve decision-making, and scale efficiency.

View Service

Website Visitor Tracking

Identify the name of the businesses that visit your website, even when they leave without contacting you. We can provide you with their contact details so that you can close those warm leads!

View Service
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Need something more tailored?

Book a call with us and discuss what services you’d like to combine and we’ll create a bespoke upside package for you.

Bespoke Consultation