LBBC Baskerville 3D Product Visualisation

We have been working in partnership with The LBBC Group for over 10 years so we were excited when they asked us to build a 3D Visualisation to help demonstrate their new autoclave.

The real corrosion testing autoclave and our 3D Visualisation were created in tandem, so this was a really fun project with a semi-competitive nature.

LBBC Baskerville gave us an interesting challenge of developing a photo-realistic 3D visualisation of their new corrosion testing autoclave. Partnering closely wth Danny Burkle, we built the 3D version at the same time as Danny was building the real version, giving the project a competitive edge over the course of the project. LBBC Baskerville needed a digital product that they could take to trade shows and “WOW” potential clients without the need for shipping large, heavy and expensive machinery internationally.

So that we could accurately communicate the features of the corrosion teting autoclave, we opted for a highly realistic look. This meant that as well as the machine proportions; visual details and textures had to be accurate. The first step was to gain access to the original CAD files from Danny, and then take as many reference photos as we needed from all angles and of all options and additional equipment. We used this to create accurate visual versions within our animation software.

The animation style is slick and fluid. There is enough visaual interest to draw potential clients in, then once they are engaged in the video they are provided with information without it taking away from the visual stimulus or being too distracting. On the website, this video is accompanied by clear call to action buttons to get in touch with LBBC and enquire about the machine.

The next step that we have been investigating is to develop an augmented or virtual reality version of the project – an application that could be easily download onto a phone via QR code, or pre-installed on android devices with Google glasses or a VR headset such as the Oculous Quest. We have already developed a successful proof of concept so watch this space.. An AR or VR version of the corrosion testing autoclave would turn a 3d animation into an interactive 3D experience; allowing people to rotate, zoom and test various features of the product at their own pace and convenience.

The 3D visualisation/animation video allows LBBC Baskerville to market their new corrosion testing autoclave without shipping heaving machinery to international trade shows, significantly increasing the reach of their marketing potential. They can also use the video to advertise across their social and online media platforms as well as digital newsletters to increase engagement, interest and ultimately increase the sales potential of their advertising strategy.

In addition to the fully managed services that we provide for LBBC Group and it’s subsidies, additional support is provided via Support Blocks. These pre-paid blocks of support hours allow us to very quickly and efficiently investigate issues, update their custom applications, tweak elements of the 2D and 3D animated elements and develop new features for the various sites.