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Google’s March 2023 Broad Core Update: What you need to know!

29th March 2023

Ladies and gentlemen, put on your party hats and buckle up, because Google has just unleashed its latest broad core update, and it’s a wild ride to the top of the SERPs! As a self proclaimed tech enthusiast and article writer, I’m here to guide you through the twists, turns, and loops of Google’s March 2023 broad core update. We’ll dive into the release, rollout, and impact of this thrilling update, giving you all the insights you need to ride the wave of SEO success. So, without further ado, let’s jump on this rollercoaster!

Section 1: The Release – The Gates Open, and the Thrill Begins!

Google’s March 2023 broad core update was released with the usual fanfare that accompanies the tech giant’s updates, sending SEO enthusiasts into a frenzy. In case you’re new to the party, a broad core update is a significant change to Google’s search algorithm that affects the ranking of websites on the search results page. These updates can create a domino effect, with some sites skyrocketing in ranking while others take a nosedive.

But fret not, dear readers, because as with any great adventure, knowledge is power! Understanding what this update entails will help you navigate the ups and downs of the search engine landscape like a true SEO daredevil. So let’s dive right in and explore the inner workings of Google’s latest broad core update.

Section 2: The Rollout – The Ride Gains Momentum!

This google content update began rolling out on the first of March, reaching its peak velocity by mid-month. Google, as always, remained tight-lipped about the specific changes, leaving SEO professionals and marketers to decipher the clues and adapt to the shifting tides.

But fear not, intrepid adventurers, because we’ve done the heavy lifting for you! We’ve scoured the digital landscape, analysing articles to bring you the most comprehensive breakdown of the March 2023 broad core update. Keep reading to uncover the secrets that will help you master the rollercoaster and stay ahead of the game.

Section 3: The Impact – Thrills, Chills, and SEO Spills!

As the dust settles after the wild ride of the March 2023 broad core update, we can now examine its impact on the digital world. While it’s still early days, several trends have emerged, giving us a better understanding of what this update has in store for SEO practitioners.

So, what should you look out for?

  1. User Experience (UX) Takes Centre Stage: Google has always prioritised user experience, and this update is no exception. Websites that provide exceptional UX, including fast loading times, mobile-friendliness, and accessible design, are more likely to be rewarded with higher rankings.
  2. E-A-T: Expertise, Authoritativeness, and Trustworthiness: This update continues to emphasise the importance of E-A-T in determining the quality of a website’s content. Sites that showcase their expertise, authority, and trustworthiness are more likely to rank well in search results.
  3. Content is (Still) King: High-quality, unique, and relevant content remains essential to achieving top rankings in the SERPs. The update has further underscored the need for websites to create content that provides genuine value to their audience.

Section 4: Best Practices for Continued High-Quality SEO Content

Now that we’ve taken a closer look at the impact of Google’s March 2023 broad core update, let’s explore some best practices to ensure your website’s SEO content remains top-notch and ready to conquer the SERPs:

  1. Prioritise User Experience: Make sure your website is a joy to navigate by improving loading speeds, ensuring mobile-friendliness, and making it accessible to users with disabilities. Remember, a website that delights its users is more likely to earn Google’s favor.
  2. Showcase Your E-A-T: To establish your website as a credible source, focus on highlighting your expertise, authoritativeness, and trustworthiness. This can be achieved by:
    • Creating high-quality, well-researched content.
    • Displaying author bios with credentials and relevant experience.
    • Including testimonials, case studies, and reviews to demonstrate your track record.
    • Earning backlinks from other reputable websites within your industry.
  3. Produce Valuable and Engaging Content: Gone are the days of keyword stuffing and thin content. To rank well in the modern search landscape, your content should be in-depth, unique, and genuinely valuable to your target audience. Strive to create content that answers questions, solves problems, or entertains your readers, and you’ll be on the right track.
  4. Keep It Fresh: Regularly update your content to ensure it remains relevant and accurate. This not only benefits your users but also signals to Google that your website is a reliable source of up-to-date information.
  5. Embrace Multimedia: Diversify your content by incorporating multimedia elements such as images, videos, infographics, and audio. This can help make your content more engaging and accessible to a wider audience, while also improving the overall user experience.
  6. Optimise for Voice Search: With the growing popularity of voice-activated devices, it’s essential to optimise your content for voice search. Focus on using conversational language and answering common questions your audience might ask.
  7. Don’t Neglect Technical SEO: While content is crucial, don’t forget about the technical aspects of SEO. Ensure your site is well-structured, uses relevant meta tags, and has a solid internal linking strategy to help search engines understand and index your content effectively.

See Google’s advice on assessing your own content as part of a core update

Conclusion: The Ride Comes to a Close!

There you have it, brave SEO adventurers! Armed with this knowledge, you’re now ready to tackle the thrilling rollercoaster of Google’s March 2023 broad core update. By staying informed, adapting to changes, and focusing on creating high-quality content that truly serves your audience, you’ll be well on your way to SEO stardom.

So hold on tight, keep your eyes on the prise, and enjoy the exhilarating ride to the top of the search engine rankings. And remember, in the ever-evolving world of SEO, the only constant is change – so be prepared to embrace new challenges and continue learning on this wild and wonderful journey.

As always if you need help with SEO, just pop over to our SEO services page and schedule in a free consultation.

Something in the article peaked your interest? We’re never more than a contact form or a quick call away so please don’t hesitate to get in touch!

29th March 2023
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