How much does it cost to get 5k website visitors?

21st October 2024

For some, 5,000 website visitors may not seem like much. For others, it might be the difference between success and failure. But what if I told you that we could achieve those 5,000 website visitors for free, with just a morning’s effort? Would that grab your attention? Now, what if I also told you that Spotlight Studios outranked Microsoft for a search query about their own software? More impressively, we outranked Reddit, the largest forum in the world. Sounds unbelievable? Well, that’s exactly what we’ve achieved—and this was only our third-best-performing article over the last 12 months!

But let’s get to the real question How much does it cost to get 5k website visitors?

How Much Does it Cost to Get 5k Website Visitors via Google Ads?

Google Ads, being the dominant player in the digital advertising world, offers an expansive reach. However, the cost of using Google Ads can be steep. According to multiple industry reports, the average cost per click (CPC) on Google Ads varies greatly by industry, but a general estimate is around $2 to £3 per click.

Using these numbers, to drive 5,000 visitors to your website via Google Ads, you’d be looking at a cost range of $10,000 to $15,000. Keep in mind, these are just estimates, and specific industries like legal services or finance might experience much higher CPC rates. So, while the reach and targeting on Google Ads are unparalleled, the price tag to get 5,000 website visitors is significant.

How Much Does it Cost to Get 5k Website Visitors via Bing Ads?

Bing Ads, while smaller than Google, has consistently proven to be a cost-effective alternative. According to Neil Patel, the average cost per click on Bing is approximately 33% lower than Google Ads, sitting at about $1.54 per click.

This means that driving 5,000 visitors through Bing Ads would cost around £7,700. While Bing may not boast the same market share as Google, it does offer an audience with a higher disposable income and often less competition for ad space. For businesses on a budget, Bing Ads can be an excellent way to get a similar level of visibility at a fraction of the cost.

How Much Does it Cost to Get 5k Website Visitors via Facebook Ads?

Facebook Ads offer one of the most targeted forms of advertising, allowing businesses to get their message in front of highly specific audiences. According to WordStream, the average cost per click for Facebook ads across all industries is $1.88.

Based on this, the cost to drive 5,000 visitors via Facebook Ads would be approximately $9,400. Although this is cheaper than Google, Facebook offers the added advantage of highly granular audience targeting, enabling businesses to get the most out of their advertising budget. However, it’s crucial to note that while CPC is important, engagement and conversion rates can also make or break the success of your campaign on this platform.

What’s the Value of 5k Website Visitors?

Now that we’ve answered the question “How much does it cost to get 5,000 website visitors?” across multiple platforms, let’s break it down further by averaging the costs and discussing the value of those visitors. On Google Ads, the estimated cost for 5,000 visitors is $10,000 to $15,000. Over on Bing Ads, that cost drops to around $7,500, while on Facebook Ads, the cost would be about $9,500.

By taking the average of these three platforms, the cost for 5,000 visitors works out to approximately $9,667.

Now, imagine achieving those 5,000 visitors organically—through content marketing instead of paid ads. The savings would be significant, especially considering the recurring value of content that continues to drive traffic over time without ongoing ad spend. With just a few hours of work, the potential to save upwards of $9,000 or more is within reach.

note: our lowest priced unlimited package would be well on it’s way to generate an ROI purely based of this one article… and be assured we’d be doing a lot more than that!!

The Reality of Content Performance

The truth is, no one can predict with 100% accuracy which articles will perform best. But our results speak for themselves. The article that we’re referring to (https://spotlightstudios.co.uk/news/stuck-in-a-microsoft-365-mfa-loop/) is only the third-best-performing one we’ve written in the last 12 months. Across all our content, we’ve driven well over 20,000 visitors to our site—without spending thousands on ads.

Content marketing, when done right, can save you an enormous amount in advertising costs and provide the exposure your business needs to grow, while also delivering long-term benefits like improved search engine rankings and brand authority. If one article can bring 5,000 visitors, imagine what a well-executed content strategy could do for your business.

Not Convinced? Here’s the Proof.

We understand if you’re skeptical—those are some bold claims, after all. But we’re not just talking the talk. Below is a screenshot from our Google Analytics account showing the performance of this article.

Google Analytics Screenshot

Google Search Screenshot

Here is a second screenshot of the current ranking… go ahead search for the term yourself – or click here for a pre-filled Google search – https://www.google.com/search?q=stuck+in+a+microsoft+365+mfa+loop

Spotlight Unlimited: Grow Your Traffic with Consistent Content

At Spotlight Studios, we specialise in driving consistent traffic to your website. With our Unlimited Solution, we lay the foundation and roll out well-written, strategic content that gets results. Whether you’re looking to boost traffic through organic means or explore the world of paid ads, we can help you achieve those elusive 5,000 visitors—and beyond.

How Much Should I Budget for 5,000 Website Visitors?

If you’re wondering how much you should budget to achieve 5,000 website visitors, the answer depends on your chosen strategy. Paid advertising costs can vary, as we’ve seen with Google, Bing, and Facebook Ads, where costs could easily run into the £7,500 to £15,000 range for just one campaign.

However, if you’re looking for a more sustainable and cost-effective organic approach, we offer content-driven solutions at Spotlight Studios. Our packages start from under £1,000 per month, delivering high-quality, consistent content that can organically drive traffic to your site. This approach not only saves you thousands compared to paid ads, but it also builds long-term value for your business through improved search engine rankings and ongoing traffic growth.

By investing in our content marketing services, you can enjoy the benefits of driving consistent traffic without the need to allocate a large advertising budget every month. Plus, our strategy provides ongoing returns as your content continues to attract visitors over time.

Are There Any Drawbacks to Organic Traffic Compared to Paid?

Yes, the biggest drawback of relying on organic traffic compared to paid traffic is patience.

With paid traffic—through platforms like Google Ads, Bing Ads, or Facebook Ads—you can start seeing visitors arriving on your website within days or even hours of launching a campaign. Paid campaigns are ideal for businesses looking for immediate results, such as a quick boost in leads or sales. However, the downside is that once you stop paying for ads, the traffic stops as well.

On the other hand, organic traffic driven by SEO takes time to build. If you have little to no online presence, it could take months or even years before your content starts ranking well and driving significant traffic. SEO requires a long-term commitment, as it involves building authority, trust, and relevance in search engines. However, the major benefit is that once your content is well-optimized and ranking, the traffic you receive is essentially free and can continue to flow long after the initial work is done.

In short, if you’re looking for quick wins, paid traffic is the way to go. But if you’re thinking about long-term, sustainable growth, investing in SEO and organic traffic will pay off over time—though you’ll need the patience to see it through.