Is MailChimp Right For Your Business?

25th August 2016

MailChimp really is one of the biggest email providers when it comes to marketing and the best thing about it is that you can always design your emails to how you want them. That brings around the question, is MailChimp right for your business?

Benefits

One of the biggest benefit of using MailChimp is that you can use the website signup form to try and collect subscribers. You can then send them follow-up emails and you can also track how successful your campaigns are in general and on a day to day basis. You can even send an SMS as well, and on top of all this, it has never been easier for you to build your own emails either. You don’t need any coding knowledge and there are templates for you to follow as well. When you utilise these templates, you can design or lay them out in any way you want and all you need to do is fill in the blanks.

So what else do you need to know about the design of MailChimp? If you want to build your emails then you can always take advantage of the drag and drop feature. This lets you decide where you want your text and your images to be and the overall design of it is fantastic.

Sending the Mail

Of course, MailChimp also lets you send out emails and it can easily pair up with CRM. You can schedule your mail so it sends out at specific times or you can do it in a set order. It is completely up to you and this is just one of the many benefits that it has to offer. Now we have talked about all the benefits of MailChimp, it’s time to move on to the things you need to know about.

Drawbacks

The drawbacks of MailChimp is that their support isn’t quite up to par. The main thing you need to know is that you can only submit queries to them through their contact form. This isn’t a huge problem but if you are a small business who is new to MailChimp then this is something you need to be aware of. That isn’t really a problem of course, because you can pretty much find out everything you need to know on the site or on the internet so it won’t take you long to get sorted. There are also plenty of ways for you to find out by asking an email expert how they can sort it out for you so if you are in a dire situation you know you can count on them to help you with anything you need.

So is MailChimp worth it for your business? Of course, it is. It is one of the best platforms out there when it comes to email marketing and it is great if you want to cut down on the cost associated with marketing in general. You can do everything yourself or you can hire someone to do it for you, and on top of this, you’ll also find that the template is suitable for those who are not experienced in marketing at all. You can customise your own template to meet your needs and you can change it any way you want if you want to tweak it to meet the needs of your campaign. Why don’t you get started for yourself today to see how you could benefit? You would be surprised at how easy it is for you to reap the benefits and you could have your campaign up in no time at all.