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The Future of AI and Marketing

14th December 2022

As AI continues to evolve, it is changing the way businesses operate. One area where AI is making a big impact is marketing. Personally, I’m hopeful that the future of AI and marketing will be harmonies and provides us with more time to focus on aspects AI cannot do… yet. With AI, marketers can now focus their energy on business strategy while leaving some content and of course execution to the machines. This shift will have a big impact on the marketing landscape, and marketers who don’t learn to work with AI will be left behind.

Note The base of this article was written using AI. Sections were re-phrased where duplication was very noticeable and finished off with approximately 15-20 minutes of tweaks, SEO optimisation and then image sourcing.

What is AI and how does it work?

AI is a term that is used a lot these days, but what does it actually mean? AI is short for artificial intelligence, and it refers to the ability of machines to learn and work on their own. AI can be used in a lot of different ways, but one of the most common applications is in marketing.

How does AI work in marketing? Basically, AI can be used to automate certain tasks that are typically done by humans. This includes things like customer segmentation, lead scoring, and email marketing. AI can also be used to create customised content based on customer data, used to make a company’s marketing more efficient and improve their outcomes.

If you want to stay ahead of the curve in marketing, you need to learn how to work with AI. As it continues to evolve and become more sophisticated, it will become an increasingly important part of the marketing mix. Those who don’t learn to use it will be at a disadvantage.

So how can you learn to work with AI? There are a few different ways. You can take courses, read tutorials online and you can also find mentors or attend workshops that will teach you how to use AI in marketing. The most important thing is that you have already started by reading this blog, so continue your journey and prepare for the future of marketing.

How is AI changing marketing?

AI is gradually altering how marketing functions. Entrusting machines with certain tasks, allows marketers to focus on other areas of their business. Consequently, this will cause a revolutionary change in the Marketing field, leaving behind many of those who are scared of change.

The future of AI and marketing?

The future of AI and marketing is looking bright. With AI becoming more sophisticated every day, it is poised to play a bigger role in the marketing mix. Those who learn to work with AI will be ahead of the curve and will be able to take their businesses to new heights.


As AI continues to grow and change marketing, those who want to stay ahead of the curve should learn how to work with it. Automation is a large part of what AI does for marketing, which can free up human employees’ time so they can focus on other tasks such as strategy or content creation. Based on customer data, AI can also create customised content that is more likely to engage customers than generic content would. With all its advantages, the future of AI in marketing looks promising; now is the time to get started learning about it if you haven’t already.

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14th December 2022
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