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Advanced Couplings

Advanced Couplings is a renowned manufacturer and global supplier of premium-quality stainless steel pipe couplings, pipe clamps, and other related fittings. With a strong commitment to precision engineering, the company caters to the stringent requirements of the pharmaceutical, biotech, food, and beverage industries. By employing the latest technology and adhering to the highest quality standards, Advanced Couplings has earned a reputation for delivering durable, reliable, and hygienic solutions that meet the demands of their clients worldwide.
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Client Intro

Advanced Couplings is a renowned manufacturer and global supplier of premium-quality stainless steel pipe couplings, pipe clamps, and other related fittings. With a strong commitment to precision engineering, the company caters to the stringent requirements of the pharmaceutical, biotech, food, and beverage industries. By employing the latest technology and adhering to the highest quality standards, Advanced Couplings has earned a reputation for delivering durable, reliable, and hygienic solutions that meet the demands of their clients worldwide.

Challenges

Advanced Couplings, a leading manufacturer of high-quality products, faced significant challenges with their underperforming website and limited online presence. The existing website struggled to generate quotes and suffered from poor search engine performance. Furthermore, the client lacked an effective outreach strategy to connect with their customers. Most recently, Advanced Couplings needed to effectively showcase a new product launch and sought our expertise to help them achieve success.

Solution

We assumed responsibility for the existing project and concentrated our efforts on upgrading the website, enhancing SEO rankings, and executing successful e-marketing campaigns. The website was transformed from a simple product listings site to processing quotations, significantly improving user experience and functionality. We optimised the website’s SEO, securing top rankings for the majority of Advanced Couplings’ products on Google, with numerous entries appearing within the top 5 positions. Additionally, we created a 3D video for the new product launch (featured above) and developed a new website to showcase the launch , supported by e-marketing campaigns that boasted higher-than-industry-standard open rates.

Results

As a result of our efforts, the revamped website now generates daily quotations, significantly increasing potential business opportunities for Advanced Couplings. The company experienced a threefold increase in organic website traffic and secured 20 top 10 keyword placements, with 10 of those in the top 3 positions. Furthermore, the new product was successfully launched, and the featured 3D video provided an engaging and informative demonstration, further boosting the company’s reputation in the industry.

Dominating the top rankings for:

Mesh Gaskets

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Safety Clamps

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Support

Advanced Couplings takes advantage of our comprehensive Webmaster Service, managed hosting, SEO, 3D design and maintenance contracts, ensuring their website remains up-to-date, secure, and their brand is consistently optimised for their clients and search engine performance. Our dedicated team is always on hand to provide ongoing support and promptly address any issues that may arise throughout the year, delivering a seamless and well-rounded experience for Advanced Couplings.

Feedback

after just 6 months with Spotlight the progress made with developing our website has been staggering – further developments are planned & at no stage do i feel there are any issues – Ash & his team are able to consider requests and provide quick & seemingly easy solutions
Peter Wasylyk