Tag: google

SEO Audit Spotlight Studios Ltd

Does Google like your website? Free SEO Audit

If you aren’t sure whether Google likes your site or not, then it may be a good idea to get a free SEO audit. A few years ago, Google released a Page Speed tool and this was fully designed to help you know how fast your pages can load. Now, another update has been released by Google and if your site isn’t mobile optimised then you could risk losing your ranking altogether. Of course, you also run the risk of your site actually being mobile optimised, but Google might not even know about it. The GoogleBot will decide whether or not your site is mobile friendly and this can make it a little more difficult to get your site back on track.

The main problem is that GoogleBot can’t detect that your website, for example, SeoAudit1.com has been redirected to mobile.SeoAudit1.com, so even if you do have a mobile optimised version of your site, if you are redirecting then you could still be in trouble and on top of this, you won’t be getting much mobile traffic to your site either.

So how do you sort this out? You should use another tool, as opposed to the main WooRank tool. This will help you to understand how mobile-friendly your site is as well as showing you how fast it can load up as well. By going for a free SEO audit, you can find out whether there are important files or features that are inaccessible by Google and by doing this, you can be sure to find out whether or not your site is on the right track when it comes to optimisation. Most of the time, you don’t need to pay for this service either, so it really is worth a try.

Get in touch today to get a Free SEO Audit to see how we can help you.
Importance of responsive web design Spotlight Studios Ltd

Importance of Responsive Web Design

Getting your website designed by a professional may seem like an easy task but in reality, you need to think about how responsive your site is going to be as well as how user-friendly it is as well. Responsive web design refers to how easy it is for someone to view your site, and it also refers to how often the site resizes across computer monitors, tablets, phones and more. With the mobile market booming and more and more people using tablets and phones to view websites, there has never been a better time for you to upgrade your site to a responsive design and you’d be surprised at what a difference it can make to you and your customers.

Google’s Recommendation

Another thing that you need to think about when it comes to responsive web design is the new initiative from Google. They have a new tester page, which can be found here, and it shows you how responsive your site is. It also shows you how your site looks when it is on a mobile phone, so as you can see, it really has never been easier for you to get your site looking great across all platforms.

Important for SEO

If that wasn’t enough for you to see the need to make your site responsive, you also need to take note that the responsiveness of your site also contributes to your SEO standing. If your site isn’t optimised for mobile devices then you may not see the same benefits as a website which does have a great responsive experience so this is something that you need to think about when talking with your web designer.

Of course, with the algorithm always changing, it can be difficult to keep up with the latest requirements but by making your site responsive, you can be sure to reap the benefits in no time at all.

Spotlight’s Approach

We build all of our websites with responsive design in mind, but contact us if you think we can help your current website work better on mobile.
Website Performance Spotlight Studios Ltd

Speed Up WordPress | Google’s Battle on Slow Websites

The time it takes for your website to load can be very important, if a website takes more than a couple seconds to load then customers will get frustrated navigating the website and if it creeps over three seconds users will leave the site entirely. We live in a world where people expect things instantly.

This loss in conversions is magnified when visitors currently on your site tell friends and colleagues as well.

How can I test this?

It’s not always easy to test the speed of a website yourself, it could be slow because Dave is streaming Netflix, or because there is work going on by your internet company.

A good test is to use a website such as http://tools.pingdom.com/fpt/ which will independently test the website from your preferred location.

A Case Study from Google

Google did an interesting experiment with regard to load times. Google Vice President Marissa Mayer asked web surfers – would you rather see 10 or 30 results for your Google search? The users agreed that 30 results per page sounded like a good idea. So Google implemented it on some results pages.

Then the shock came.

Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?

For this reason, Google also rates the speed of your website against its SEO ranking, with quicker websites more likely to snatch the top spots.

How do I speed up WordPress?

There are many techniques you can employ to speed up WordPress and make your website load faster.

Techniques range from installing and configuring caching plugins to optimising individual images so that they are compressed and a reasonable size for the website. You can also go into the core files of the website and server to force compression and increase the level of local caching (how long and what files a computer will ‘remember’ so that it doesn’t have to re-download it next time).

Spotlight Speed

We use clean, fast workflows with speed in mind, compressing data where possible and minimising the number of requests. We also have a Lighting Speed Package available to vastly increase the loading time of your website.

For more information about how we can speed up your new or existing website please get in touch.