Research is the key determining factor on strategic SEO campaigns. During this process we will delve deep into keyword research identifying the competativeness of your preferred terms plus identifying some additional cost effective variations.
It’s rarely a case of fitting you into a bronze/silver/gold package but it helps us determine your budget, goal and expectations. Please treat these packages as guides as we’ll always assess your requirements and develop something just for you.
One important aspect to realise is that we always divide your SEO budget between our time and third party costs. The latter usually means paying for quality links, but not always. Effective SEO sometimes means thinking outside of the box so whereas our costs are fixed month to month your “links/other costs” budget can vary. On each package we have a recommended amount for an effective strategy but if you have more/less budget then please let us know.
Link Building / Thinking outside the box
Having an additional budget for link building is also advisable. Your industry and keyword selection will dictate where we look to acquire such links but many of these may be premium services. We always look to acquire quality links and will never prchase backlinks in bulk as this will have a detrimental effect on our overall campaign goals.
We can also use this budget for other more ‘outside the box’ techniques.
For strategic campaigns we would advise having budget for at least 6 months in order for us to identify oportunities, make privisions, tweak content and provide time for the results to be visible on search engines.
We will be clear from the outset as to whether your goals are achievable. People who are already on the first page of Google (especially those near the top), would have often invested years of time, effort and money into achieveing this position. So it’s a little unrealistic to think you can look to take that from them within a few short months. In the majority of circumstances ranking increases will be seen within the first 3-6 months, with longer more targeted campaigns being required for ranking highly on more competative keywords.