AI Search Visibility

It’s how visible your business is inside AI-generated answers. When someone asks ChatGPT, Google’s AI Mode, Gemini, Copilot, Perplexity or Claude for a recommendation, the assistant names a few businesses and links to a few sources. AI search visibility is about making sure yours is one of them, and that what it says about you is accurate.

It builds on SEO rather than replacing it. Google says its AI features use the same core ranking and quality systems as normal search, so strong SEO is the foundation. On top of that we focus on the things AI tools weigh more heavily: clear and consistent facts about your business, content that answers questions directly, structured data, AI crawler access and your reputation across other websites.

ChatGPT, Google AI Overviews and AI Mode, Gemini, Microsoft Copilot, Perplexity and Claude. Each one picks its sources a little differently, so we track them separately rather than assuming one result tells the whole story.

No, and you should be wary of anyone who does. Nobody controls what an AI assistant says. What we can do is remove the reasons it overlooks you, give it better material to quote, and measure the change month by month so you can see it working.

Technical fixes, like unblocking AI crawlers or adding structured data, can show up within weeks once pages are re-read. Building the content and reputation that earn regular recommendations usually takes three to six months, much like SEO.

We track a set of real customer questions across the major assistants each month and record whether you are mentioned, linked or recommended, and who appears instead. We also report on AI crawler visits to your site and on the visitors AI tools send you in your analytics.

Usually a little. Most of the work is behind the scenes (structured data, crawler settings, page speed) plus improving or adding pages that answer your customers’ questions. We can do all of it for you, or hand your team a clear plan.

Yes. AI answers often decide the shortlist before anyone visits a website, so being left out costs you the enquiry, not just the click. And the visitors who do come through from an AI recommendation tend to arrive already convinced.